With the transition to the new pension system, a new phase begins, where the interaction between pension organisations, participants, and employers will significantly increase. Important changes will occur in terms, benefits, and arrangements. It is not only crucial that participants and employers understand these changes, but also that they can make active choices based on them. An efficient customer contact centre (CCC) is essential to inform participants and assist them with questions. Our solution ensures optimal execution of customer contact, whether you need a complete solution or specific support for your CCC.
The transition to the new pension system will go hand in hand with a significant increase in contact volumes, driven by outgoing communication and media attention. This increases the pressure on all communication channels, including contact centres, mid- and back-office operations, and digital assistance.
In addition to the increase in contact volumes, the (un)predictability of fluctuations plays an important role. Peaks can be both predictable (driven by own communication) and unpredictable (external causes). These peaks affect the required capacity in the CCCs.
Most Dutch people know little about the upcoming changes in the pension system. With the new Pension Act, more responsibility will lie with participants. Therefore, it is extra important that they are well-informed and that contact employees have the right pension expertise.
What actions are you taking today to address these challenges and prepare your CCC for the new Pension Act?
Due to the increasing contact volumes, it will not always be possible to keep participant support via the contact centre fully human-driven. We can help with smart technology that relieves and assists employees. With a balanced combination of human and technology, we offer the scalability that is so much needed.
It is important to leverage the possibilities of technology without losing sight of the human aspect. Smart technology offers the possibility to guide and help participants in a structured way through unassisted channels, such as a website or chatbot. Additionally, (AI) technology provides support in the form of agent assist tooling in the assisted channels.
Naturally, not all questions can be fully handled by technology. For certain types of questions, human contact remains necessary to effectively handle participants' inquiries. Especially when in-depth pension expertise is required, it is crucial to make the right distinction.
Continuous monitoring and optimising quality is essential to make the most of the combination of people and technology.
Effectively managing the customer contact centre is important during the transition to the new Pension Act, but also afterwards. We offer a solution that focuses on relieving and improving the CCC. Our solution consists of 5 components:
Maturity assessment: Independent assessment of the current maturity level of your contact centre, overview of (in)efficiencies, and specific recommendations for improvement.
Contact centre strategy: Jointly shaping a strategy, digitisation, or transformation plan for your contact centre, aligned with your business and pension fund strategy.
Capacity plan reassessment: Clearly defining the service requirements per channel, with an emphasis on a consistent customer and employee experience. Customer needs are monitored and reported.
Communication plan: Optimising the pension communication plan in relation to the capacity plan to smooth out peak moments and optimise the number of contact moments.
Channel strategy: Examining your current channel offering, the interaction between different channels (omnichannel routing), and shaping the desired situation. Conducting a gap analysis in the service, the strategy for using new channels, segmentation of channels based on customer personas.
PwC and Welten Detachering have joined forces to create a unique combination of expertise. Our partnership enables us to offer a full-service solution for CCCs in the pension transition.
Our PwC specialists have in-depth knowledge and experience in pensions, relevant laws and regulations, customer journeys, technology, process optimisation, and change management. Moreover, we have extensive experience in leadership roles at contact centres.
Welten is part of the Welten Group, which also includes Dukers & Baelemans. They are the only finance secondment company in the Netherlands that both mediates and trains in-house on its own learning platform with its own and customised learning content. As a leading secondment company, Welten has a large pool of trained professionals who are essential in the challenging pension world.
Bart van den Tol
Director Customer Transformation Financial Services, PwC Netherlands
Tel: +31 (0)68 136 28 40