European Snacking Market
Key findings
Snacking market is hungry for more growth
- The PwC Europe R&C Deals team has analysed the European snacking market by looking at market growth, consumer habits, channel shifts and trends in this segment. We have tapped into our Deals experience in this segment, talked to industry experts, consulted market research and conducted store visits at retailers.
- We see a market that is showing healthy growth and that is changing rapidly. Consumer habits are continuously evolving, people are increasingly conscious and looking for different products and are consuming and buying snacks differently. Producers have to adapt to this by introducing new innovations, both in product, packaging and distribution. Blurring channels are changing the playing field.
- We forecast continuing high levels of deal activity in this space – please do reach out to us if you want to find out more.
Please see below for a few findings
Shelf space and product split amongst comparable stores differ between countries
| the Netherlands | Italy | Germany | |
| Total shelf space (in m) | 174m | 207m | 157m |
Sports nutrition |
- |
- |
- |
Fruit snacks |
- |
- |
1% |
Nuts, seeds & trail mixes |
15% |
4% |
7% |
Popcorn |
- |
1% |
1% |
Snack bars |
4% |
- |
6% |
Other savoury snacks |
2% |
5% |
5% |
Savoury biscuits |
3% |
- |
6% |
Potato chips |
10% |
13% |
9% |
Sweet biscuits |
28% |
65% |
26% |
Sugar confectionery |
14% |
- |
8% |
Pastries |
0% |
- |
6% |
Cakes |
0% |
1% |
2% |
Chocolate confectionery |
24% |
10% |
24% |
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