Globally, a large number of CEOs expect to benefit from GenAI advantages such as increased efficiency and profitability within a year.
On the flip side, CEOs are concerned about the potential harm that GenAI can cause, especially in the field of cybersecurity. Globally, 67 percent of the CEO Survey respondents see the risks increasing, with the figure being as high as 86 percent in the Netherlands.
Notably, a high percentage of CEOs believe that the spread of misinformation will increase with the advent of GenAI. A third of CEOs expect GenAI to increase levels of bias against specific groups of employees or customers over the next twelve months. These findings underscore the need for a responsible implementation of GenAI use.
CEO survey 2024 Mona
To what extent will generative AI increase the following in your company in the next twelve months?
To what extent will generative AI increase the following risks in your company in the next twelve months?
PwC's 27th CEO Survey
Read the full report with global results
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Mona de Boer
Partner, Data & Artificial Intelligence, PwC Netherlands
Tel: +31 (0)61 088 18 59
