This is a familiar picture for Joukje Janssen, climate expert at PwC Netherlands. ‘Climate change remains a top priority for CEOs. Most CEOs clearly see the broad strategic benefits of climate-friendly investments. They are well aware of how crucial such investments are for the choices made by potential employees, consumers and – not to be forgotten – investors.’
Climate-friendly investing: differences between companies per sector
According to Janssen, there are also significant differences between companies within a single sector. ‘There are a few frontrunners in every sector when it comes to climate-friendly investing. Behind them is a large group of companies that – largely driven by legislation – are increasingly engaged in sustainability. But this is mainly a long-term effort. Most executives still find it difficult as they are already facing enough short-term challenges. Meanwhile, they have to adjust their policies and their goals and ambitions for the next five to ten years without knowing exactly what they will see in return.’
PwC's 28th CEO Survey
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