The social impact of football is enormous. Football plays an important role in society and in the lives of millions of Dutch people. Football has a unique power to bring people together. A power that is unmatched by any other sport, event or activity in the Netherlands. Koops-Aukes: 'In the last years of our previous partnership with the KNVB, we focused on increasing the social relevance of football. This is again an important part of our cooperation'.
PwC & KNVB | Agnes Koops & Marianne van Leeuwen
Marianne van Leeuwen, director of professional football KNVB, agrees, and adds: 'With our strategic plan 2022-2026, we are raising the bar in several areas. To take the next step, we need strategic and organisational insights. That’s why we are very happy to have PwC as our knowledge partner.'
KNVB: Make an impact together with PwC
The KNVB works together with professional football clubs, amateur associations, the government and social and commercial partners to make a positive impact on society. Van Leeuwen: 'Football has so much to offer society and we want to communicate this in a substantive and structural way. But we see more opportunities where we can make an impact together with PwC.'
Koops-Aukes: 'We use our broad knowledge and expertise in various areas to tackle the challenges facing the KNVB, so that together we can achieve the greatest possible social impact. I am therefore very enthusiastic about our collaboration.'
Caption header photo, from left to right: Veronique Roos-Emonds - member of the Board of Directors PwC Netherlands, Marianne van Leeuwen - director of professional football KNVB, Agnes Koops-Aukes - CEO PwC Netherlands, Dave Dekker - commercial director KNVB.
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