How the PwC Salesforce Team is transforming business with the power of AI
Salesforce platform has the potential to fundamentally transform the way companies connect with their customers. By leveraging the Salesforce platform, PwC combines generative AI with human oversight, enhanced security measures, and trusted customer data to create a future of exceptional customer experiences. However, companies often struggle to effectively utilize the abundance of customer data. This data is typically decentralized, unstructured, and redundant. But with our expertise, companies can overcome these obstacles and unlock the full potential of their customer data. With PwC and Salesforce, the possibilities are limitless. Together, we can help companies harness the power of customer data and create meaningful connections that drive business growth.
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Trust and outcomes-focused AI governance
As a Platinum tier global strategic partner of Salesforce, we possess in-depth knowledge of the platform's application’s capabilities, including ever-changing AI developments. Salesforce offers a constantly growing range of customization options, allowing users to create platforms with components that are specifically designed to meet their organization's needs. As a practice, we have the expertise to help implement and optimize new AI features of Salesforce, to facilitate innovation and drive businesses forward in the new AI age of digital transformation.
IT professionals see vast opportunity in generative AI
Salesforce’s latest State of IT report* found that 86% of IT leaders expect generative AI to soon play a prominent role at their organizations. And, the company’s March survey** of 500 IT decision makers revealed that most (57%) believe generative AI is a “game changer.”
We not only have certified knowledge about AI itself, but also understand the most efficient ways of utilizing AI. We understand the value of real-time customer data, in combination with a secure architecture. Our expertise enables us to provide you the necessary resources needed to generate predictive insights, automate processes, and deliver personalized experiences. Many companies, including us at PwC, are recognizing the beneficial opportunities that can be achieved through the application of AI.
* https://www.salesforce.com/news/stories/trends-in-IT/
** https://www.salesforce.com/news/stories/generative-ai-research/
Unlocking the Power of AI with PwC and Salesforce
Deploying and scaling AI requires a responsible data foundation that clearly defines and documents how data is collected, stored, and used. We understand the critical importance of this foundation. Our AI solutions are designed to help companies tap into both structured and unstructured customer data while prioritizing trust and outcomes-focused governance. With our expertise, companies can confidently utilize the power of AI, knowing that their data is handled responsibly and in accordance with established guidelines. We recognize the value of real-time customer data and the need for a secure architecture to generate predictive insights, automate processes, and deliver personalized experiences. As AI opportunities arise, we are committed to unlocking its full potential with dedicated resources. By building a responsible data foundation, companies can deploy and scale AI effectively, ensuring that data is used ethically and responsibly.
Inside the Salesforce architecture, AI is incorporated under the name of Einstein into many different clouds. These clouds include Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud. With Einstein, Salesforce leverages artificial intelligence to enhance the capabilities and functionality of these clouds, providing users with intelligent insights, automation, and personalized experiences.
Sales Cloud
Sales Cloud incorporates AI into several tools, which can be used to predict lead conversions, provide actionable insights, and generate precise sales forecasts. As a result, sales teams may work more efficiently and focus their energy on high conversion leads and revenue growth. By using Salesforce in combination with AI, sales teams can stay ahead of the curve.
Service Cloud
Within Service Cloud, AI enables service teams to accelerate repetitive tasks by taking advantage of automated case categorization and real-time agent suggestions, resulting in faster response times and enhanced productivity. Additionally, AI-driven knowledge article recommendations provide customers with self-service options, allowing faster client issue resolutions. We can help you integrate Service Cloud's AI to bring the quality of customer experiences to exceptional levels.
Marketing Cloud
Marketing Cloud, using AI in conjunction with trusted data from Data Cloud, can quickly create audience segments and achieve improved targeting through natural language prompts and AI-driven recommendations. Additionally, AI enables the auto-generation of personalized emails, smarter prompted audience segments, and customized marketing journeys. AI within Marketing Cloud is threaded throughout the campaign lifecycle, allowing us to help marketeers make one-to-one personalization a reality.
Commerce Cloud
Commerce Cloud improves the user shopping experience by using AI insights to recommend products and optimize user search accuracy, all through the safe analysis of trusted Salesforce customer data. This personalized approach improves the customer experience, resulting in higher conversion rates. Optimize your strategies by using the AI-generated insights in Commerce Cloud.
How can we help?
Our certified AI team will guide you in leveraging AI to automate tasks, gain insights, and deliver personalized experiences. Our approach at PwC is based on combining human expertise and technological power to harness the opportunities offered by AI. We emphasize governance, privacy, security, and ethics, ensuring that everything is integrated into your organization in a responsible manner. Contact us today to schedule a consultation and learn how PwC's AI Salesforce capabilities can revolutionize your business and help you stay ahead in today's competitive landscape.
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