Five-year projection of consumer and advertiser spending data across 11 segments in the Netherlands. This year we zoom-in on one overarching theme which we believe will impact the global as well as local developments over the coming years: personalisation.
It's almost 2020. What actions do you need to take before the end of this year and what things do you need to postpone until next year in order to make use of existing and new fiscal facilities? The most important tips and points of attention for yourself and your organisation.