Cyber and AI

Securely adopting Artificial Intelligence (AI) to generate business value

The recent advancements in AI capabilities offer a wealth of new value generation opportunities for organisations looking to adopt this technological shift. By embarking on this dynamic AI journey, organisations can significantly accelerate their processes and operations, increasing efficiency across almost every facet of the business. However, while organisations have the opportunity to leverage these novel AI capabilities, so do threat actors, who can acquire even more advanced competencies to conduct attacks at an accelerated pace and increased scale.

As organisations adopt AI to leverage the valuable benefits it offers, they must also prepare to handle the risks associated with these solutions. Given its complexity, autonomy, and the extensive amount of data it processes, AI is both a tool and a target in the cyber landscape. AI is employed for increasingly sophisticated cyber attacks, and is susceptible to unique cyber threats and malfunctions, including sensitive information leakage, performance inaccuracies, and the production of unethical or illicit outputs. Strong security foundations are crucial in ensuring that the promise of AI can be captured by the organisation in a risk-measured manner.

The convergence of AI and security also presents exciting opportunities for strengthening cyber defences. With its impressive capacity for data processing and learning, AI has the potential to greatly accelerate and streamline security processes. By swiftly identifying vulnerabilities, predicting potential risks, and promptly responding to incidents, AI can significantly bolster the overall effectiveness of security efforts.

AI is set to play a pivotal role in shaping the future of digital transformation. Organisations joining this change must be prepared to ensure the protection of their digital assets and equipped to securely harness the improvements AI presents. PwC’s Cybersecurity & AI services work with organisations to ensure that cybersecurity is at the forefront of this transformation. Whether enabling secure development and adoption of AI use cases across the business, using AI to accelerate the effectiveness of security processes, or to fortify cybersecurity defences against attacker competencies, we support organisations in driving AI initiatives in secure and sustainable ways.