CEOs about the government

Business would like to contribute to society

A majority of Dutch corporate executives believe that business should contribute to the resolution of important social issues. 

This is evident from the results of PwC's 24th CEO Survey. In this annual, global survey, we ask CEOs about their expectations for the economy and their own company, their concerns and plans. 141 Dutch CEOs completed the survey this year.

One remarkable result of the CEO Survey is that CEOs want to take responsibility for solving social issues, for example regarding climate change and keeping people educated and healthy. They also see this as an important government task.

Created with Highcharts 9.2.2Which three of these outcomes do you think should be priorities for business to help deliver in the country/territory inwhich you are based?67%67%55%55%46%46%36%36%32%32%16%16%13%13%10%10%8%8%2%2%A skilled, educated and adaptable workforceReducing climate change and environmental damageThe good health and well-being of the workforceA diverse and inclusive workforceAdequate physical and digital infrastructureHigh levels of employmentAn effective tax systemSafeguards around usage of personal dataGreater income equalityOther051015202530354045505560657075
Created with Highcharts 9.2.2Which three of these outcomes do you think should be government priorities in the country/territory in which you arebased?61%61%53%53%38%38%25%25%25%25%23%23%20%20%16%16%11%11%7%7%Reducing climate change and environmental damageA skilled, educated and adaptable workforceAdequate physical and digital infrastructureAn effective tax systemGreater income equalityThe good health and well-being of the workforceHigh levels of employmentA diverse and inclusive workforceOther Safeguards around usage of personal data05101520253035404550556065

Social responsibility is in the best interest of companies

'The government cannot solve major social problems by itself. That's where a task lies for the business community and other organisations,' says board chairman Ad van Gils of PwC Netherlands. The responsibility that companies feel goes beyond that of shareholders. But there is also an explicit business interest behind it. If companies and organisations do not contribute to a better world with equal opportunities, attention to climate and the environment, fair taxation and security of information, they lose relevance. Customers, employees and investors will then eventually walk away.

Created with Highcharts 9.2.2Tax policy changes to address rising government debt levels in the country/territory in which you are based will:50%50%45%45%40%40%28%28%13%13%Increase my organisation’s total tax obligationLead my organisation to reconsider its cost structureImpact my organisations decision-making and planningLead my organisation to reconsider its workforcestrategyLead my organisation to reconsider its geographicalfootprint0102030405051525354555
Created with Highcharts 9.2.2How likely is it that the government’s recovery plan in the country/territory in which you are based will effectivelybalance short-term economic needs with long-term environmental goals?4%4%14%14%18%18%43%43%21%21%Very unlikelyUnlikelyNeither likely nor unlikelyLikelyVery likely0246810121416182022242628303234363840424446

CEOs assume government is committed to 'green' recovery 

Covid-19 runs like a thread through the CEO Survey. Half of CEOs assume that, in the face of rapidly rising government debt, the government will raise taxes. 

Moreover, a large majority expect the government to balance economic recovery with climate and environmental goals when making recovery plans. 

PwC chief economist Jan Willem Velthuijsen and Public Sector Group chairman Richard Goldstein expect the Covid-19 crisis to increase the role of government in the coming years. They believe the government should seize that momentum to address some major challenges, such as the energy transition.

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Ad van Gils

Ad van Gils

Partner, PwC Netherlands

Tel: +31 (0)88 792 39 30

Jan Willem Velthuijsen

Jan Willem Velthuijsen

Chief economist PwC, PwC Netherlands

Tel: +31 (0)62 248 32 93