The European Union's Green Deal is a groundbreaking initiative that compels businesses to rethink their models and adapt to new sustainability standards. Approved in 2020, the Green Deal sets in motion more than 175 directives and regulations aimed at establishing or expanding clean energy investments, climate tech innovation, supply chain requirements, carbon pricing, sustainability reporting mandates, and other programs.
To make sense of complex set of sustainability regulations, leaders may find it useful to think about them in terms of three broad categories:
These regulations directly affect the financial aspects of businesses, such as carbon pricing and clean energy investments. Companies must adapt their financial strategies to comply with these policies and leverage opportunities for financial incentives.
These regulations mandate businesses to disclose their sustainability practices and carbon footprints. Enhanced transparency helps stakeholders make informed decisions and holds companies accountable for their environmental impact.
These regulations affect the entire value chain, from production to distribution. Companies need to ensure that their supply chains are sustainable and comply with the new standards to avoid disruptions and maintain competitiveness
Policies with a direct financial impact |
Policies on transparency and reporting require companies to disclose sustainability metrics and plans. |
Policies relating to value chains govern interactions with suppliers and other partners. |
Carbon Border Adjustment Mechanism (CBAM) In brief: A reporting obligation for importers that will impose a carbon cost based on the embedded emissions of certain goods brought into the EU. |
Corporate Sustainability Reporting Directive In brief: Requires large companies to disclose information on their environmental, social, and governance impacts. |
Corporate Sustainability Due Diligence Directive In brief: Obligations for large companies regarding actual and potential adverse impacts to human rights and the environment, with respect to their own operations and those of their subsidiaries and business partners. |
EU Emissions Trading System In brief: A cap-and-trade system on emissions in the EU that will increase prices for industry, transport and aviation, shipping, and the built environment. |
Green Claims Directive In brief: Aims to tackle false or misleading environmental claims by ensuring that buyers receive reliable, comparable, and verifiable information (not yet adopted). |
In brief: Is intended to ensure that relevant commodities and products that are imported, traded, or exported in the EU are “deforestation free.” |
Foreign Subsidies Regulation In brief: An EU enforcement mechanism designed to address distortions caused by foreign (non-EU) subsidies in the EU’s internal market. |
Sustainable Finance Disclosure Regulation In brief: Requires financial market participants to disclose how they integrate sustainability risks into their investment decisions. |
Single-Use Plastics Directive In brief: Restricts the use of certain single-use plastic products to reduce marine litter. |
Energy Taxation Directive In brief: Sets minimum tax rates for energy products and electricity to promote energy efficiency and environmental protection (not yet adopted, legislative procedure is ongoing). |
Taxonomy Regulation In brief: Establishes a classification system for environmentally sustainable economic activities. |
Ecodesign for Sustainable Products Regulation In brief: A framework to set design requirements for specific product groups in order to improve their circularity, energy performance, and other environmental attributes. |
European Hydrogen Bank In brief: Supports the development and deployment of hydrogen technologies and infrastructure. |
Energy Efficiency Directive In brief: Sets binding measures to help the EU reach its energy efficiency targets. |
Packaging and Packaging Waste Regulation In brief: Aims to reduce the impact of waste on the environment (not yet adopted, legislative procedure is ongoing). |
Just Transition Fund In brief: Provides financial support to regions and workers affected by the transition to a low-carbon economy. |
Non-Financial Reporting Directive In brief: Requires large public-interest companies to report on social and environmental matters. |
Forced Labour Regulation In brief: Bans products made with forced labor from being sold in the EU market (not yet adopted, legislative procedure is ongoing). |
Innovation Fund In brief: EU subsidy for innovative low-carbon technologies and projects. |
Ecolabel In brief: Provides criteria for awarding the EU Ecolabel to products and services that meet high environmental standards. |
Critical Raw Materials Act In brief: Aims to secure EU access to a sustainable supply of critical raw materials from EU and other sources. |
Net-Zero Industry Act In brief: Creates incentives and penalties to boost the competitiveness of EU industries and technologies crucial for decarbonization. |
Fuel EU Maritime Regulation In brief: Promotes the use of sustainable fuels in the maritime sector to reduce greenhouse gas emissions. |
Conflict Minerals Regulation In brief: Aims to ensure that trade in minerals does not contribute to conflict, human rights abuses, or other adverse impacts in conflict-affected and high-risk areas. |
REPowerEU In brief: Seeks to reduce dependence on Russian fossil fuels and accelerate the green transition. |
ReFuel EU Aviation Regulation In brief: Encourages the use of sustainable aviation fuels to reduce the carbon footprint of air travel. |
Registration, Evaluation, Authorisation and Restriction of Chemicals (REACH) Regulation In brief: Regulates the production and use of chemical substances to protect human health and the environment. |
InvestEU Fund In brief: Provides funding for sustainable infrastructure projects across the EU. |
In brief: Establishes a framework for the protection of inland surface waters, transitional waters, coastal waters, and groundwater. |
Renewable Energy Directive In brief: Sets targets for the share of renewable energy in the EU’s energy mix. |
EU Pay Transparency Directive In brief: Aims to ensure wage transparency and address the gender pay gap within the EU. |
Waste from Electrical and Electronic Equipment (WEEE) Directive In brief: Regulates the collection, recycling, and recovery of electrical and electronic equipment waste. |
Note: Policies in gray had not yet taken effect at the time of this webpage's publication. Some regulations span multiple categories. When this occurs, the regulation is categorized by its primary area of impact.
Source: European Commission, PwC analysis
Globally, governments are directing their economies toward decarbonization, energy and resource efficiency, and other sustainability goals. The EU's Green Deal – and its set of sustainability regulations - shows how climate-focused policies are transforming Europe's economy. Businesses must adapt to these changes to remain competitive and to create value. The transformation of the European business landscape is not a distant development for a company's next leadership team to deal with. It is unfolding now. Businesses must revise their long-held beliefs and management approaches to adapt to this new reality.
These sustainability regulations are ushering in a new era for businesses, accelerating the shift to a sustainable economic model faster than many companies realize. With some regulations already in place and many more set to take effect within two to three years, companies have limited time to respond. Early movers track regulatory developments and integrate this knowledge into core business decisions to stay ahead of their competitors.
The new sustainability regulation landscape offers businesses a unique opportunity to rethink their models and adapt to new standards. By making strategic decisions about their business model, capital spending, innovations and other fundamental drivers of success. Businesses can capitalize on the changes and lead the way to a sustainable future, while boosting top-line growth.