How FinOps drives innovation in the cloud

The transition to cloud-based solutions is one of the most significant technological trends of the past decades. More and more organisations, ranging from small startups to large multinationals, are deciding to move their IT infrastructure to the cloud. FinOps, or Financial Operations, is a relatively new but crucial concept in managing cloud costs.

Optimise cloud spending and drive innovation

Many organisations that have moved to the cloud face a lack of insight into their cloud costs and challenges in managing them. This can reduce the benefits of cloud investments and limit the ability to embrace new technologies such as artificial intelligence (AI) or sustainability initiatives. It is important to align cloud spending with the added value for the organisation. However, the complex nature of cloud services and pricing models can lead to suboptimal decisions that affect the accuracy of financial forecasts.

Maximising the business and financial value of the cloud

In today's rapidly changing digital age, FinOps offers a solution by aligning cloud spending with the added value for the organisation, improving financial transparency, and optimising costs. By implementing FinOps practices, organisations can:

  • Achieve accurate financial forecasts and accountability

  • Make timely, data-driven decisions 

  • Optimise the return on investment (ROI) of cloud services

This strategic approach turns cloud spending into a competitive advantage, drives innovation, and promotes sustainability.

Comparison of Cloud Cost Management, Optimisation, and FinOps

Cloud Cost Management focuses on establishing a solid financial foundation within an organisation's cloud strategy. This includes:

  • Basic cost analysis: Identifying and understanding all costs associated with cloud services

  • Cost allocation and billing: Distributing costs across different departments or projects and ensuring accurate billing

  • Budgeting and billing alerts: Setting budgets and receiving notifications to prevent overspending

The business outcomes include:

  • Insight into cloud costs

  • Allocation of cloud costs 

  • Cost analysis and billing alerts

Optimisation of cloud costs goes beyond mere cost management by implementing strategies that reduce and optimise expenditures. Key activities include:

  • Cost-effective cloud solutions: Utilising the most economical storage options without compromising performance

  • Management of reserved instances: Leveraging discounts through long-term agreements

  • Resource optimisation and identification of unused resources: Ensuring resources meet workload requirements and removing unused resources 

The business outcomes include:

  • Cost efficiency and optimisation of cloud resources

  • Automated control measures

  • Data-driven financial planning and reporting 

FinOps represents the highest level of maturity in cloud cost management, where financial management is closely integrated with operational practices across the organisation. Key activities include:

  • Continuous monitoring and improvement processes: Regularly reviewing and improving cloud cost management; cost control as an integral part of the organisational culture

  • Collaboration between teams and performance benchmarking: Promoting collaboration between departments to optimise costs and measure performance against best practices

  • Financial accountability, cost forecasting, and governance: Ensuring clear accountability of cloud spending across the organisation and governance to support rapid decision-making

The business outcomes include:

  • Financial accountability and transparency

  • Real-time monitoring and cost optimisation

  • Cross-functional collaboration and operational excellence

Optimise cloud usage with our FinOps approach

PwC's approach focuses on four key areas to optimise the efficiency of cloud usage within FinOps. These domains provide a framework that helps organisations manage and optimise their cloud spending efficiently. At the same time, they facilitate timely, data-driven decision-making to maximise the business value of cloud operations.

Processes and Controls: Implementing fundamental processes and governance frameworks for effective financial management of the cloud.

Cloud Architecture: Applying best practices for cost-efficient and well-designed architectures, including security, scalability, and performance.

People and Organisation: Establishing the necessary organisational structure, roles, skills, and responsibilities for managing and optimising cloud spending.

Tools: Deploying the necessary tools to efficiently monitor and reduce cloud spending through insights and automated controls.

Curious how cloud innovation can transform your organisation?

Get in touch and discover how we can help you

Contact us

Ragnar van der Valk

Ragnar van der Valk

Partner Technology, PwC Netherlands

Tel: +31 (0)65 157 18 35

Henk Riepma

Senior Manager, PwC Netherlands

Tel: +31 (0)63 987 30 61

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