Disruptive forces like technological advances, scarcity of resources, regulatory changes and demographic shifts are rapidly reshaping our businesses. New business model paradigms like platformization, ecosystems and ‘as a service’ business models are taking advance of these disruptive forces to bring new customer experiences that deliver value.
We help our clients design customer strategies that create value based on underlying customer needs and desired outcomes. We ensure it is underpinned by Analytics and Experience Design to build differentiated experiences that align with your core brand promise. These new customer strategies today include a change in business model, service model and operating model. Our "strategy to execution" capabilities ensure that we have the right expertise to embark on this journey together.
How we can help:
If you are looking for developing strategy leveraging marketing, pricing, sales and service operating models, we can help you in various ways:
- Reimagine your customer experience and underlying business model to drive growth and loyalty
- Support you to understand who your customers are and how to segment them with all (new) data available
- Design and implement the service model and supporting operating model to deliver on your desired customer experience
- Co-create (innovative) customer-centric value propositions, products and services in response to changing customer needs
- Help you ensure that your strategy is underpinned by customer insight and analytics and is integrated with the end-to-end customer experience
Take marketing, price management, sales and service to a new level in the digital age
As a result of the digitalization of all areas of society, companies have to master the digital transformation of their sales, marketing, services and pricing efficiently and effectively. This includes business model adjustments, changed customer, market and brand positions, optimized product and service portfolios as well as new digital processes.
PwC is your ideal consulting partner for all customer-specific topics. PwC differentiates between the strategic, functional and technical level. New digital technologies and platforms as well as digital sales channels require a holistic approach, which usually means an integrated realignment of the marketing, sales and service functions in the company.
New means that we work with you on the new target operating models of these business areas and develop an implementation or transformation plan. PwC customers especially appreciate our quantitative and qualitative strategy approach (Fit for Growth and Capability-driven Strategy) as well as our function and industry-specific commercial excellence approach, which also makes a significant contribution. Within a short time frame they can already reach the next level of professionalization and digitization in sales, marketing, service and pricing in a targeted manner. Each of these steps includes a comprehensive quantification of all potentials and costs as well as industry-specific, local benchmarking based on our international PwC databases.
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