Privacy by Design

Integrating Privacy by Design into your transformation

Privacy by Design is an approach that ensures privacy and data protection are built into new products and systems from the very start, rather than being added on later. It helps you to shorten the time to market by avoiding iterations at a later stage, but it can also grant you a competitive edge by strengthening trust with your customers and other stakeholders. This is particularly important considering customers are becoming increasingly aware of privacy considerations in the digital landscape.

Understanding how to correctly embed Privacy by Design across your product or service lifecycle requires knowing what it entails, what interventions or reviews are required at each part of development, and how to implement it effectively.

In addition, it also requires a clear positioning within the organisation of the ‘why’, the ‘what’, and the ‘how’ of Privacy by Design. The ‘why’ relates to situating Privacy by Design within your organisation and acquiring the buy-in of relevant stakeholders. The ‘what’ requires understanding and mapping out the product or service development lifecycle within your organisation and identifying opportunities to address privacy considerations. The ‘how’ involves providing your organisation with sustainable tools (including training) through which Privacy by Design can be embedded in your organisation.

When properly implemented, Privacy by Design provides guidance for decision-making moments, proactively addresses data protection considerations without trade-offs in terms of functionality, and creates quality and trust for your customers and other stakeholders in terms of privacy and data protection.

PwC's multidisciplinary approach and expertise can support your organisation in designing and implementing processes and frameworks that are fit for purpose to your needs, while identifying and addressing data protection risks early in the development process. We leverage years of experience in supporting organisations and equip your organisation with the approach and tools to proactively embed data protection measures, ensuring effective protection while being cost-efficient.