Key findings of PwC’s 28th CEO Survey

Business services

Business services
  • Industry
  • 5 minute read

CEOs are far more optimistic about global economic growth compared to last year. At the same time, they are increasingly concerned about factors that could impact their company's revenue and profitability in the short term. The pressure to reinvent their businesses is substantial and has led to actions being taken over the past five years that touch upon the company business model.

A total of 4,701 CEOs worldwide participated in the 28th CEO Survey, including 343 from the business services sector.

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44%

of CEOs believe their company will not be economically viable in ten years if no changes are made.

Global result: 42%
59%

expect global economic growth over the next twelve months.

Global result: 58%
40%

are very confident about their company's revenue growth over the next twelve months.

Global result: 38%
49%

believe the number of employees will increase over the next twelve months.

Global result: 42%

CEO's in business services are most concerned about macroeconomic volatility

CEOs in the business services sector are most concerned about macroeconomic volatility, which is in line with the global average. 

How exposed do you believe your company will be to the following threats in the next twelve months? (only highly or extremely exposed)

CEOs are taking actions to reinvent their companies

A significant proportion of CEOs doubt the long-term viability of their company's business model. The pressure to reinvent their company is therefore considerable and has led to actions over the past five years which touch upon the organisation's business model.

To what extent has your company taken the following actions in the last five years? (only to a large or very large extent)

The rise of (Gen)AI in the business services sector continues

The rise of (Gen)AI continues and the expected effects of this technology on efficiency and profitability remain high. A considerable number of CEOs plan to further integrate this technology into the organisation.

To what extent do you predict (Gen)AI to be systematically integrated into the following areas in your company over the next three years? (only to a large or very large extent)

Investments in climate increase costs but also revenues

Some 75 percent of CEOs in the business services sector have made climate-friendly investments over the past five years. While about 39 percent of this group report higher costs, 29 percent also report higher revenues.

To what extent have your company's climate-friendly investments over the past five years contributed to the increase or decrease of:

Key findings 28th CEO Survey

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Barbara Baarsma

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Rik Blokhuis

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Tel: +31 (0)61 092 64 27

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