Key findings of PwC’s 28th CEO Survey

Consumer

Consumer
  • Industry
  • 5 minute read

CEOs are far more optimistic about global economic growth compared to last year. At the same time, they are increasingly concerned about factors that could impact their company's revenue and profitability in the short term. The pressure to reinvent their businesses is substantial and has led to actions being taken over the past five years that touch upon the company business model.

A total of 4,701 CEOs worldwide participated in the 28th CEO Survey, including 371 from the consumer sector.  

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40%

of CEOs believe their company will not be economically viable in ten years if no changes are made.

Global result: 42%
56%

expect global economic growth over the next twelve months.

Global result: 58%
33%

are very confident about their company's revenue growth over the next twelve months.

Global result: 38%
31%

believe the number of employees will increase over the next twelve months.

Global result: 42%

CEOs in the consumer sector are most concerned about inflation

CEOs in the consumer sector are most concerned about inflation and to a greater degree than the global average.

How exposed do you believe your company will be to the following threats in the next twelve months? (only highly or extremely exposed)

CEOs are taking actions to reinvent their companies

A significant proportion of CEOs doubt the long-term viability of their company's business model. The pressure to reinvent their company is therefore considerable and has led to actions over the past five years which touch upon the organisation's business model.

To what extent has your company taken the following actions in the last five years? (only to a large or very large extent)

The rise of (Gen)AI in the consumer sector continues

The rise of (Gen)AI continues and the expected effects of this technology on efficiency and profitability remain high. A considerable number of CEO's plan to further integrate this technology into the organisation.

To what extent do you predict (Gen)AI to be systematically integrated into the following areas in your company over the next three years? (only to a large or very large extent)

Investments in climate increase costs, but also revenues.

Some 88 percent of CEOs in the consumer sector have made climate-friendly investments over the past five years. While about 44 percent of this group report higher costs, 35 percent also report higher revenues.

To what extent have your company's climate-friendly investments over the past five years contributed to the increase or decrease of:

Key findings 28th CEO Survey

Contact us

Barbara Baarsma

Barbara Baarsma

Hoofdeconoom, PwC Netherlands

Tel: +31 (0)62 420 47 07

Milo Hartendorf

Milo Hartendorf

Consumer Markets Industry Leader, PwC Netherlands

Tel: +31 (0)62 299 15 98

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