Realigning our strategy

The New Equation

The acceleration in global changes brought about by COVID-19 has led to a reassessment of our strategic vision. To meet the challenges of our time, to remain successful globally, and to satisfy the expectations of their stakeholders, companies and organisations need to build trust and deliver sustainable results. We aim to contribute by developing new and sustainable solutions.

We are developing those solutions by deploying all kinds of people in unexpected combinations, by offering quality, our knowledge and creativity, and by looking at things from multiple perspectives with the aid of technology. In that way, we build trust and achieve sustainable progress for a new tomorrow. We call this “The New Equation”.

Trust is the foundation

The high quality of our work is the foundation of our contribution to public trust. We increase it by providing top-quality audits and advice – quality that is understood and perceived not only by our clients but also by their stakeholders within society. Quality gives you control; control ensures trust.

Our focus is on sustainable progress

The quality of our work also enables us to contribute to sustainable progress for us all. The digital transformation is on the strategic agenda of almost all our clients, each of which is attempting to combine human and technological development so as to benefit to the maximum from their mutual impact. The aim is to achieve results with respect for people, the environment, and society as a whole, thus contributing to the UN’s sustainable development goals. This requires us to zoom out and adopt a more integrated approach to our clients’ challenges.

Thinking along with our stakeholders

Continuing the dialogue with our stakeholders gives us a better understanding of what matters to our stakeholders, what they expect from PwC and what we need to do to meet those expectations. During discussions in the past year, they clearly indicated that we must engage with them far more, that we must involve them more in our own transformation towards a purpose-led and values-driven organisation, and that we must make clearer how we fulfil our role within society. This compels us to constantly ask ourselves how we can maintain our right to exist in the longer term.

How we continue to transform

Global trends and society’s changing expectations are also accelerating our transformation that we initiated a few years ago. More than we sometimes realise, our success is not only determined by ‘what’ we do, but also more over by ‘how’ we do it. By connecting more with the client we have a greater view on their (actual) problem. Together we then can find better, integrated solutions.

A look at our strategy

The acceleration in global changes caused by COVID-19 has led to a recalibration of our strategic vision. To meet the challenges of our time, be successful and to meet the expectations of their stakeholders, companies and organisations need to build trust and deliver sustainable outcomes. We want to contribute by developing new and sustainable solutions.

We develop these solutions by deploying a wide variety of people in unexpected combinations, by offering quality, our knowledge, creativity, and our ingenuity to look at things from multiple perspectives and by using technology. This way we build trust and create sustainable progress towards a new tomorrow. We call this sum The New Equation.

Working towards a better world after COVID-19

Now that vaccination programmes seem to have brought the COVID-19 pandemic under control and we are returning to “normal”, we are venturing to look further ahead, and we are asking ourselves what the post-COVID-19 world will look like. That world will not be entirely the same as before. Doing business, working, and living in an online environment have really taken off. Entire sectors and business models have been rendered obsolete or radically altered by the developments. There has been a change in people’s views on what makes businesses sustainably successful, and there is increased public support for strong government.