Customer Identity and Access Management

How will CIAM help your organisation's digital transformation?

Customer Identity and Access Management (CIAM) is a critical component of the digital transformation journey which significantly affects the business success of an organization. Modern CIAM goes beyond security, access control and compliance. Today’s smart solutions feature advanced features that provide a single view of the customer and customer intelligence across omni-channel interactions and transactions. By focusing on the customer at different touchpoints in their relationship with an organization or brand, CIAM fosters a customer-centric approach.

Effective CIAM is a balancing act between crucial areas such as Customer Experience, Security and Cost. When these key elements are harmonized, a CIAM solution can become a powerful tool for any organization. It not only resolves complex business issues but also reinforces customer loyalty and drives business growth through increased revenue opportunities.

Why it’s important

Customer Experience
CIAM solutions provide a seamless and personalized customer experience by enabling features such as single sign-on, social login, and self-service account management. This improves customer satisfaction and loyalty, leading to increased engagement and revenue.
Security, Risk, and Compliance
CIAM solutions help businesses protect customer data and comply with regulations such as GDPR and CCPA. By implementing features such as multi-factor authentication and risk-based authentication, businesses can reduce the risk of data breaches and protect their customers' sensitive information.
Cost, Agility, and Business Enablement
CIAM solutions can help businesses reduce costs by streamlining identity management processes and reducing the risk of data breaches. Additionally, CIAM solutions enable businesses to quickly adapt to changing customer needs and market trends, improving agility and enabling new business opportunities.

What can PwC offer?

In the 15 years that PwC has been delivering successful and awarded CIAM projects to clients, an elaborate set of accelerators and assets have been developed such as the CIAM capability model, DevOps based CIAM delivery solution and our unique digital assets; the Customer Identity Game and The Identity Lab.

PwC's approach to a successful CIAM implementation

PwC employs a methodology that consists of three main phases. The phases provide a structure for the CIAM services that PwC offers. Our offerings are supported by digital accelerators ranging from standardized approaches and templates towards technical tools to automate CIAM processes and the DEVOps way-of-working (as part of our managed services).

Assess & Design

We explore your organization's CIAM drivers and business objectives to craft a CIAM solution that suits your purpose. We assess your existing CIAM setup, design a target state and create a roadmap to reach it.

Construct & Implement

PwC has over 15 years of CIAM implementation experience across the globe. We will implement, test and launch the CIAM solution within your organization. PwC have established partnerships with market- leading CIAM tech providers, including Microsoft, Ping, Okta, and Transmit to bring you best-in-class solutions.

Operate & Maintain

With PwC's managed service offerings, your organization will reduce or eliminate the burden of CIAM IT management and infrastructure activities. In comparison to other managed service providers, PwC’s offering does not create a PwC technology lock-in.

PwC offers a Managed IAM service owned by You, human led and technology driven by PwC experts, processes and digital accelerators.

We are keen in demonstrating our hands-on products:

CIAM transformation requires working with different stakeholders within the organization (CMO, CDO, CISO, profit centers), different users and different tools. We have developed ‘The Customer Identity Game’ to engage all stakeholders within your organization to be engaged in CIAM. In addition, we can showcase an actual solution with our ‘Customer Identity Lab’.

The Customer Identity Game (CIAM) - A serious CIAM game to build knowledge, align stakeholders and inspire your organization. Working with PwC experts, participants from different stakeholder groups with various backgrounds in an organisation collaborate to understand how their choices about customer identity affect their strategy.

The Customer Identity Lab - An interactive showcase of top-notch CIAM solutions that create and manage Digital Identities for your customers with ease, security and delight across all touchpoints.
The Customer Identity Lab shows how leading CIAM technology can be used to deliver an effective, secure and loveable Digital Identity experience across all channels for all your customers.

IAM Managed Services - Have a peace of mind, check our managed services where we commit to sustained outcomes and continuous improvement.

Have a peace of mind, check our managed services where we commit to sustained outcomes and continuous improvement.

Workforce Identity & Access Management (WIAM) is the process of creating, maintaining, and managing digital identities as well as regulating the access of employees, contractors, partners, and things to ensure comprehensive security and effective operational control. WIAM capabilities are designed to ensure that identities are secure, compliant and consistent across different applications, systems and platforms while helping businesses become agile, safeguard themselves against data breaches and comply with privacy regulations.

‘Privileged access’ is a term used to designate special access or abilities above and beyond that of a standard user. Privileged Access Management (PAM) allows organisations to secure their infrastructure and applications, run business efficiently and maintain the confidentiality of sensitive data and critical infrastructure by managing privileged access for people (system administrators and others) and machines (systems or applications). As such, PAM helps protect companies against cyberthreats by monitoring, detecting and preventing unauthorised privileged access to critical resources.

Most organisations are moving towards the cloud for better scalability, improved data security, faster production and to lower operational cost. However, due to the dynamic nature of identities and account permissions in the cloud, their governance, control and management of business access to critical data prove to be cumbersome processes often hindering progress.