Artificial Intelligence
The pioneers of tomorrow are the AI adopters of today: Be transformative
In the digital transformation of your organisation, artificial intelligence (AI) has become indispensable. If you are able to interpret and apply data in bulk, insights come to you with increasing speed. And with that you can increase the lead on your competitors. Artificial intelligence continually offers new possibilities for innovation, cost reduction and efficiency. How will you implement AI to meet the unique needs of your organisation? And what can you do to be compliant with new AI regulation and to manage data privacy?
2025 AI Business Predictions
Discover PwC's AI Business Predictions for 2025 and learn how AI can transform your business.
AI Events
We regularly organize generative AI events, specifically designed for key decision-makers in various sectors. Our events focus on the latest generative AI solutions, emerging challenges, and innovative solutions to give your company a head start.
How to deploy AI at scale
A guide from PwC and Microsoft that explores the critical role of cloud and cybersecurity. Explore the key steps and considerations for your AI transformation in our guide, created with experienced industry leaders who share their perspectives and extensive customer experiences. Learn how to progress from your current cloud maturity level to your future goals and get the most out of AI.
Utilising the newest capabilities of AI while keeping the risks manageable
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Responsible AI
Now that capabilities of AI change daily, it is crucial that your organisation use AI in a responsible manner. We call this Responsible AI. Because AI can operate with increasing autonomy, unwanted risks can arise. With Responsible AI you keep those risks manageable. And ensure that you can explain to your clients, supervisory authorities and other stakeholders that your AI application functions in a safe, meticulous and responsible manner.
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AI Business Solutions
AI (Artificial Intelligence) and generative AI are offering more and more possibilities and can play an important role in the digital transformation of your company. The use of AI and generative AI can help you work more efficiently, make better decisions, and discover new opportunities. Together with you, we search for suitable solutions that support your organisational goals and align with the way your organisation works.
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AI Strategy and Business Transformation
AI solutions can increase productivity in your organisation, allowing you to do more work with less capacity. Solutions can also help anticipate issues such as customer behaviour, medical diagnoses and financial planning. AI will more and more be part of the solution. But solving problems is just the beginning. Long-term success requires an AI-aligned strategy. We can help you set it up and implement it.
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AI Lab being Human-Led and Tech-Powered
Our AI Lab is equipped to help you navigate and drive your transformation. Through our commitment to innovation, we offer a space to explore, interact, and learn about AI and its impact on your business. By understanding yours and the industry’s challenges, opportunities and trends, our Community of Solvers, AI experts and Tech Alliance Partners are here to create responsible and value driven AI opportunities together with you.
Read more about the possibilities of our AI LabResponsible AI practices can foster trust
Many companies are also focusing their attention on Responsible AI strategies, and there’s a lot more to do in this area. As AI becomes more integrated into business applications, the way that companies govern it and put guardrails around its use — including the underlying data — will likely have a significant impact on stakeholder trust.
Currently, companies are all over the map when it comes to Responsible AI. When we asked how far along they are in developing a Responsible AI strategy, 30% say that parts of their business have a strategy in place, 19% say their company is in the process of developing a strategy, and 39% of executives say they have a company-wide strategy in place. We believe many executives are likely blurring Responsible AI with broader concepts around cybersecurity and that they are closer to the starting line than they realize. Your existing cyber and privacy programs can be building blocks for a more holistic RAI strategy.
*2024 Trust Survey, 500 business executives;
Tech alliances
The lightning fast development of AI comes about in an ecosystem with a lot of organisations. The application of AI in your organisation depends on the digital technology you already have. To make sure you continue to take the lead with the latest developments and that you can connect with existing digital solutions, we closely collaborate with different technology companies.
What opportunities will you pursue with AI?
AI automates tasks that are based on human knowledge. Consider for instance the segmentation of your clients, the analysis of financial risks in reporting processes, predictive AI models for the maintenance of your products and the generation of new text and imagery material for your marketing.
More and more, AI makes very complex decisions - which require a lot of human thinking - without human interference. That offers amazing opportunities for optimisation and for entirely new business models in a wide range of sectors. How big do you dare to think? What opportunities do you want to pursue with the use of AI? And how do you ensure that you can trust the results of artificial intelligence? We are eager to support you with your application of Responsible AI, Generative AI and Strategy and AI.
The tax expert of the future is a partner of AI
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